1. Select a product that is a low consideration product (e.g. a song,) whose primary missing link is awareness
2. Create a funny and entertaining video that features that product or a key attribute of the product
3. [ contact us for the “secret sauce” of step 3 ]
4. Continue to build the momentum and build further social amplification by real people (won’t happen if the content is not funny, entertaining, useful, or unexpected)
5. Use analytics to determine how to further optimize the content itself to match what characteristics actually went viral (based on how people talked about it when they passed it along)
Examples of videos whose viral effects were successfully manufactured over time. Obama Girl; Lonelygirl15 Brea Olson; Notice the shape of the stats curve of the more recent lonelygirl15 video from 2008. It is much flatter, which is a characteristic of non-viral videos. This is after they revealed that the original lonelygirl15 was a fake; now they have to support the view count through traditional paid media and continuous PR to accumulate the views.
Added consider the viral effects of the the JK Wedding Entrance Dance. over 24 million views and that the original.
Portion via: go-digital